The Camera Store Blog

Panasonic has unveiled the first ultra-telephoto zoom lens that covers a focal length of up to 500mm, marking a significant addition to the Lumix S Series lineup. Introducing the Panasonic Lumix S 100-500mm f5-7.1! It combines high resolution with beautifully soft bokeh throughout its entire zoom range. With the added option of a teleconverter, it achieves a combined focal length of up to 1000mm, making it a great fit for photographers and videographers capturing wildlife, fast-paced motorsports, or scenic landscapes. 

I’m Neil Zeller, a self-taught and technical photo editor who’s been working with Lightroom since the early days. My editing philosophy is simple: I want to bring the photo back to what I actually saw (the thing the camera sometimes struggles to translate), and even more importantly, how the scene made me feel. Every photo I edit is a little story: why I stopped, why I pressed the shutter, and how I can invite the viewer into that exact moment.

There is no denying that our Canadian winters can be brutally cold. But with PGYTech's Master Photography Gloves, you can continue your photography even in the coldest environments. With the most advanced heat technology, the PGYTech Master Gloves are exceptionally warm and windproof. The gloves also feature level 4 splash-resistant fabric, so your hands stay dry and toasty. Don’t let the cold hold you back from what you love, with PGYTech gear, you can keep shooting all year long.

It's back to school season, which means you can now take advantage of Tamron's Back to School Savings! Until September 28th, 2025, save up to $300 on a selection of Tamron's best lenses. Whether you're a beginner starting photography classes and need an all-in-one zoom, or a seasoned pro looking for a fresh, new wide or telephoto for your kit, or just itching for an excuse to treat yourself to a new lens, Tamron has a one for everyone!

Dave Holland is a professional winter sports photographer. “I’ve been to three winter games as well as countless other world championships,” he says. “My daily life is at the Canadian Sport Institute Alberta, the training center for most high-level winter athletes at some point.” When it comes to capturing action in challenging conditions, Holland relies on what he calls a killer combination – the Sony Alpha 9 III and Sony 300mm f/2.8 G Master. He explains more below:

As an action sports photographer, I’ve spent my career chasing movement. In the beginning it was snowboarding—being in the mountains, exploring different terrain and working with the riders to turn that terrain into a feature that can be captured in a photo.

But the water has always been my first love. There’s a peace that comes with duck diving under a wave, slipping beneath the chaos into a quiet stillness. And so, surfing became a natural extension of my work. It’s similar to being in the mountains while being completely different at the same time.

Fujifilm has officially entered the world of professional filmmaking with the groundbreaking release of the new GFX ETERNA 55 Filmmaking Camera! Built from the ground up for cinematographers, this camera brings Fujifilm's renowned technology and colour science to a large-format sensor, offering a new tool for creating stunning cinematic visuals. Let’s take a look at all the details that will have filmmakers buzzing.

Sony is giving us more space to save our incredible photos and videos with two new CFexpress Type A Memory Cards joining their lineup! The Sony Tough CFexpress Type A Memory Card - 480GB and the Sony Tough CFexpress Type A Memory Card - 240GB! Compatible with select Cinema Line and mirrorless Alpha cameras, these new memory cards give us the power of CFexpress with a wider range of capacities.

A new era of cinematic possibilities is coming our way with the introduction of Nikon's first cinema camera made for filmmakers, the new Nikon ZR! Developed in collaboration with RED, this ultra-lightweight, full-frame camera is a game-changer for the Z Cinema series, with a beautiful blend of the best technologies and philosophies of both companies. Thoughtfully created for emerging cinematographers and high-end content producers, the ZR can record up to 6K/60p (59.94p) and incorporates the new R3D NE1 RAW video file format with RED colour science based on RED’s popular R3D RAW codec, with 15+ stops of dynamic range. It also features an impressively huge 4 in. DCI-P3 LCD, class-leading audio capabilities such as 32-bit float audio from built-in and external microphones, plus OZO3 directional audio, 7.5 stops of built-in image stabilization (IBIS), unlocking a whole new world of optical versatility!

Volodya Voronin (@actionphotographer) is a professional extreme and adventure sports photographer working internationally. “Since childhood, I have been involved in freerunning, and alongside my athletic pursuits, I have also been passionate about photography,” he explains. “I have dedicated more than 12 years of my life to both disciplines. Parkour has always complimented my vision in photography, as well as contributed to my physical preparation. In my field, I often have to shoot or set up lighting systems in hard-to-reach locations, so my parkour and climbing skills come in handy.”

Canon has excitedly announced three new products coming our way! First up is the newest addition to Canon’s cinema EOS system, the new EOS C50 cinema camera. This compact, full-frame cinema camera features a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. It also only weighs one and a half pounds (680g), making it Canon’s smallest and lightest cinema camera ever. Next up is the new RF85mm F1.4 L VCM lens, a purpose-built hybrid lens designed to meet the demanding needs of both still photographers and filmmakers. Lastly, there is the newly updated PowerShot ELPH 360 HS A, a stylish and compact camera designed for capturing everyday moments with ease. Oh, wait, just when it couldn't get better, Canon also has firmware updates for EOS C400, C80, C70, and R5C cameras!

Sigma is transforming portrait photography with the introduction of the world’s first AF 135mm F1.4. Say hello to the Sigma 135mm F1.4 DG | Art! This lens delivers unmatched expressive capabilities, with its wide aperture creating remarkable background blur and crystal-clear resolution. It brings out every detail with incredible clarity, adding a unique depth and dimension to your portraits. The 135mm focal length offers a natural perspective and an ideal shooting distance, and when paired with the bright F1.4 aperture, it ensures the subject takes centre stage in ways unmatched by standard 135mm F1.8 lenses. Drawing from years of expertise in developing top-tier F1.4 prime lenses, this innovation from Sigma redefines the possibilities in portrait photography.