New Taschen Books: Package Design Now! and A History of Advertising
Our book selection continues to grow with the addition of two new books from Taschen: "Package Design Now!" and "A History Advertising." Both titles are filled with interesting information about the advancements in the way products are marketed and packaged.
A History of Advertising:
The history of western advertising dates back at least the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country’s Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language.
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Package Design Now!:
No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.
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