• Fuji Announces X-T3

    Another day, another camera - Fujifilm has announced the next camera in their popular X-series lineup: the X-T3. With a new sensor, new processor, better autofocus and upgraded video specs, the X-T3 keeps or improves on many of the popular features of its predecessors.

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  • The 50,000 Photos Project

    Fujifilm has launched a new contest - the 50,000 Photos Project. From now until September 30, anyone can enter a photo into the contest for the chance to win a Fuji Instax prize bundle and have their photo exhibited along with hundreds of other Canadians. You don’t have to be a professional photographer to participate. 

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  • Fuji Instax Party Kit: Instant Memories, Instant Fun

    It’s awesome that nowadays, pretty much everyone has a camera in their pockets. It’s awesome that we can share those photos too, but sometimes it’s nice to have a physical copy. The Fujifim Instax lineup is awesome - just like old polaroids - and lets you shoot to instant prints in different formats, or print instantly from your phone.

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  • Free Try Before You Buy Programs

    With the popularity of mirrorless cameras growing, it can be daunting trying to figure out what kind of camera system will work best for your needs. 

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  • Trade-In For Over $850 in Credit Towards a Fujifilm GFX-50S

    For a limited time, we invite you to trade-in your working DSLR camera to trade-up to a FUJIFILM Medium Format GFX 50S Camera. Trade-in an applicable camera, to receive a trade-in credit, plus an additional $850 towards the purchase of a new FUJIFILM GFX 50S.

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  • The Great JPEG Shootout! (Canon, Nikon, Sony, Fuji, iPhone, Pentax, Olympus, Panasonic)

    Everyone loves to talk about the quality of different camera manufacturer's color and straight out of camera JPEGs. We decided to do a blind(ish) test, to see which images photographer's really preferred in a variety of situations. Which camera's SOOC images are really the ones to beat? Watch as Chris Niccolls investigates!

    Special thanks to Resolve Photo (www.resolvephoto.ca) and everyone who participated in our tests!

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  • Fujifilm X100s - Film Emulator

    In my opinion this is the best substitution camera for the digital photographer who wants to see what these film types may render.

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  • Fuji X-E2 Hands-On Field Test with Nathan Elson

    Our goal with this shoot was to have a small, light kit so we could cover a lot of ground and get a lot of variety in the shots. So we just brought the X-E2 with the Fuji 14mm F2.8, 18mm F2 and 35mm F1.4. Every one of these lenses are brilliant performers, and they don’t weigh a thing!

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