Why Shop With Us?

We know what we’re doing and we want you to succeed! As a premier photo and video outlet, we are full line dealers for the entire range of photographic equipment and supplies. Whether you are a leading professional or new to photography, our expert staff are always ready to assist you in finding the perfect equipment at great prices.


Not only are we the best place to find solutions to all your photo and video needs, we also offer educational seminars and workshops on a variety of topics and skill levels. From learning the buttons and functions of your first DSLR camera to advanced specialized topics, we have a seminar or workshop for you.



Canada’s Largest Selection of Photographic Equipment


We offer a large variety of DSLRs, well over a hundred models of digital compacts, a wide selection of mirrorless cameras, rangefinders, medium format cameras, used cameras, toy cameras, pinholes, instant cameras, and all of the lenses and accessories that you could imagine. So whether you're looking to experiment with film with a $20.00 Lomo or work with the an $80,000.00 digital medium format system, we have the selection and the expertise to help you chose what is best for you.

Video Sales with Experience


We have the best video team in the industry! Few people have Jordan’s hands on experience in shooting, editing and producing.

Want to know what it’s like to shoot video while hanging from a frozen sheet of ice in the wilderness?

We’ve done it. 

Hot days in the badlands trying not to fry?

Done that too.

Guerrilla shooting techniques. Malls without permits, running from security?   Don’t tell anyone, but we might have done that too. We know what gear works best because we use it.

Start with Black and Add Light


Whether you're looking for your first lighting kit for the studio in your basement or a new, outrageously sized soft-box for your next shoot we have all the tools you need and the expertise to help you get it right. Our selection will inspire you to take your photography to the next level.

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