New Sony  FE 24-50mm F2.8 G

New Sony FE 24-50mm F2.8 G

Ryley Schmidt
Sony has excitedly announced the 72nd addition to the Sony full-frame E-mount lens lineup and it is extremely compact and lightweight with high-resolution performance. Say hello to the new Sony FE 24-50mm F2.8 G standard zoom lens! Having a versatile 24mm to 50mm focal range with a constant F2.8 maximum aperture, the lens produces stunning bokeh and enables creative flexibility across the entire zoom range. Coupling this with the FE 24-50mm F2.8 G's compact form factor, it's time to get ready to capture everything from portraits to everyday snapshots, landscapes, and video with ultimate portability and no sacrifice.
New Sony  FE 24-50mm F2.8 G

New Sony FE 24-50mm F2.8 G

Ryley Schmidt
Sony has excitedly announced the 72nd addition to the Sony full-frame E-mount lens lineup and it is extremely compact and lightweight with high-resolution performance. Say hello to the new Sony FE 24-50mm F2.8 G standard zoom lens! Having a versatile 24mm to 50mm focal range with a constant F2.8 maximum aperture, the lens produces stunning bokeh and enables creative flexibility across the entire zoom range. Coupling this with the FE 24-50mm F2.8 G's compact form factor, it's time to get ready to capture everything from portraits to everyday snapshots, landscapes, and video with ultimate portability and no sacrifice.
The Highly Anticipated Fujifilm X100VI

The Highly Anticipated Fujifilm X100VI

Ryley Schmidt
The rumours are true, and the wait is over! If you haven't heard, Fujifilm has announced the new Fujifilm X100VI! With the viral sensation that was the previous Fujifilm X100V, people excitedly awaited the latest version. Now, boasting the beloved features of the previous model, plus excellent refinements, TCSTV's Dave and Evelyn took to Calgary's streets to test out this highly anticipated camera! 
Abandoned Photo Tours: Bar Diamond Ranch - Ring of Fire

Abandoned Photo Tours: Bar Diamond Ranch - Ring of Fire

Ryley Schmidt
Join two of the most passionate and skilled abandoned photographers in Canada, Robert Scott and Scott Dimond for a weekend of abandoned bliss during Abandoned Photo Tours: Bar Diamond Ranch - Ring of Fire. Experience three days and nights of abandonment, landscape, portraiture, in-class presentations on composition, night photography and editing, all at the beautiful and remote Bar Diamond Guest Ranch under the Strawberry Moon!
First Inaugural Homegrown Short Film Showcase

First Inaugural Homegrown Short Film Showcase

Ryley Schmidt
Attention aspiring, emerging and early-to-mid-career filmmakers and storytellers! Calgary is soon to become the hub for emerging filmmaking voices with the newly announced inaugural Homegrown Short Film Showcase. As a sponsor, The Camera Store is excited to welcome the diverse voices and creative visions of Calgary and Southern Alberta's thriving filmmaking community to submit their work to the Homegrown Short Film Showcase!
Doing a Shoot with $0.00

Doing a Shoot with $0.00

Guest Author
As a marketing professional, I always look at most creative shoots through the lens of, “where will this go, and what is it trying to accomplish?”. Sometimes though, we can get so zeroed in on these questions that we are not able to maximize our creative output and also lose some of our drive.
Nikon Winter Sale

Nikon Winter Sale

Ryley Schmidt
Winter isn't coming, it's already here! The Nikon Winter Sale is on right now and you can save up to $400 on loads of your favourite Nikon gear including Z Series cameras and lenses, binos, accessories and more. Don't let winter freeze your passion! Thaw your inspiration and reignite your creativity with some new Nikon gear while saving big during the Nikon Winter Sale
New Lensbaby Sweet 22 Pancake Lens

New Lensbaby Sweet 22 Pancake Lens

Ryley Schmidt
Lensbaby has done it again, bringing something incredible to sweeten your creativity! Get ready to eat up the new Sweet 22 pancake lens from Lensbaby! Featuring the most blur outside the smallest sweet spot of any Lensbaby lens, the Sweet 22 is bringing dramatic optical effects to stills and video imagery that have never before been possible.
Trade-In To KEH Camera & Trade-Up To New Sony

Trade-In To KEH Camera & Trade-Up To New Sony

Ryley Schmidt
Guess who's back? Back again? KEH's back, tell a friend! Get ready to dust off your old camera gear because KEH Camera is back for an in-store KEH Camera Gear Buying Event and it's your perfect opportunity to trade up to new Sony Alpha gear! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 25% Special Sony Bonus based on how much you sell. Whether you’re looking to get one of Sony's renowned mirrorless cameras, or an incredible, compact companion, you can now get the Sony Alpha gear you really want!
Trade-In To KEH Camera & Trade-Up To New Fujifilm

Trade-In To KEH Camera & Trade-Up To New Fujifilm

Ryley Schmidt
It’s official, KEH Camera is heading back to the Great White North for an in-store KEH Camera Gear Buying Event and it's your chance to upgrade to Fujifilm! Why hold on to that old, unwanted gear when you can trade up to Fujifilm’s GFX and X-Series! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 25% Special Fujifilm Bonus (some restrictions apply) based on how much you sell. Talk about a win-win and the best opportunity to get some new Fujifilm gear!
Sony Alpha 9 III Now Available

Sony Alpha 9 III Now Available

Ryley Schmidt
It's FINALLY HERE! The Sony Alpha 9 III is now available for pre-order! As the world's first full-frame camera with a newly developed global shutter image sensor, 120 frames per second high-speed shooting, distortion-free and blackout-free images, Sony’s most advanced autofocus system to date with AI autofocus, and flash sync at all shooting speeds, the A9 III is opening up the world for photographers to capture every decisive moment!
Trade-In To KEH Camera & Trade-Up To New Nikon

Trade-In To KEH Camera & Trade-Up To New Nikon

Ryley Schmidt
Get excited because KEH Camera is coming back to The Camera Store for an  in-store KEH Camera Gear Buying Event, and you can trade-up to the epic Nikon gear of your dreams! Let your creativity flourish by selling your used camera gear to KEH and then enjoy an all-in 25% Special Nikon Bonus Credit based on how much you sell! This is your perfect chance to be inspired and experience all that Nikon has to offer!
Trade-In To KEH Camera & Trade-Up To New Canon

Trade-In To KEH Camera & Trade-Up To New Canon

Ryley Schmidt
Guess who's coming back again? KEH Camera! Yes, KEH is coming to The Camera Store for an in-store KEH Camera Gear Buying Event so you can finally free yourself of the old gear that’s been holding you back and trade-up to brand new Canon gear! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 20% Special Canon Bonus based on how much you sell. Now you just have to start collecting your old gear and start thinking about what new Canon gear you want!
Nikon Releases Major Z8 Firmware Update 2.0.

Nikon Releases Major Z8 Firmware Update 2.0.

Evelyn Drake
Nikon just announced a major firmware update for the Nikon Z8. This 2.0 update includes several new features and improvements that enhance the came...