More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.
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As a premier photo and video outlet, we are full line dealers for the entire range of photographic equipment and
supplies. Whether you are a leading professional or new to photography, our expert staff are always ready to
assist you in finding the perfect equipment at great prices.
Tel: (403) 234-9935
Toll Free: 1-888-539-9397
802 - 11th Ave SW
T2R 0E5 Canada